Some of the disadvantages of is that the firm risks giving control of its technology to its partner and the shared ownership can lead to conflicts for control. *

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Some of the disadvantages of
is
that the firm risks giving control of its
technology to its partner and the
shared ownership can lead to conflicts
for control.
Licensing
Franchising
O Joint Venture
O Exporting
Which of the following is a
characteristic of less desirable market
for entry? *
O Adequate Demand
Politically stable
O Market Economy
O Heavy private sector debt
Transcribed Image Text:Some of the disadvantages of is that the firm risks giving control of its technology to its partner and the shared ownership can lead to conflicts for control. Licensing Franchising O Joint Venture O Exporting Which of the following is a characteristic of less desirable market for entry? * O Adequate Demand Politically stable O Market Economy O Heavy private sector debt
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