Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
If a claim is not testable, then it cannot be falsifiable, and thus, it is not scientific
True or false
Expert Solution
Step 1
The research is the process that requires significant efforts to do primary or secondary research to find out different results of either new or old study. These research are performed with qualitative and quantitative data set. The research is required to make research questions which is them evaluate by employing statistical tools. Thus, following proper steps to conduct research is necessary for making the study authentic for readers.
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