PERSUASIVE SPEECH Whatever field of profession one plans to join in the future, it is an essential skill to be able to persuade someone. Although most people nowadays try to persuade using emotional means, it is best to be able to use logic and reasoning to persuade people as well. Many people think that decision-making is a result of personality rather than a strategic choice. With that said, leaders need to understand that personality can’t stand in the way of making critical corporate decisions. Successful leaders can alter their approach to decision-making to accommodate the demands of diverse business situations. Persuasive speaking can be considered as a form of speaking that most people of diverse backgrounds are engaged in and involved the most. The primary purpose of a persuasive speech is to effect change in the attitudes or actions of your listeners. It also aims to change other person’s thoughts, feelings, actions, and behaviors, and convince them that your ideas are more important, practical, attainable, feasible, and workable.  TYPES OF PERSUASIVE SPEECH Speech that Questions Fact ➢happens whenever the speaker questions the existence of a particular event or happening ➢speaker poses questions of fact, derives conclusions from different sources of information, and attempts to convince the audience to believe in his/her idea 2. Speech that Questions Value ➢happens whenever the speaker deals with questions of value in terms of self, family, friendship, religion, government, freedom, love, and money ➢the speaker (1) makes a statement or claim, (2) attempts to convince his/her audience why something or someone is worthy of pride and/or emulation, and (3) justifies it based on standards 3. Speech that Questions Policy ➢happens whenever the speaker questions the way things are today which can have implications for the future ➢speaker asks relevant questions that can help in resolving whether something should be implemented or not, observed or not, or done or not 4. Speech that Refutes ➢happens whenever the speaker responds to and disapproves of the claims of others while he/she defends and promotes his/her own (e.g. debate) ➢speaker is required to carefully plan his/her arguments and claims with valid support QUALITIES OF AN EFFECTIVE PERSUASIVE SPEECH Well-defined goal Clear main point Sufficient supporting ideas Logical reasoning Effective and powerful ways to gain the attention of your audience Compelling ideas to make your target audience feel and think Salient motives to target the basic needs of your audience. TECHNIQUES TO CONVINCE THE AUDIENCE Specific Measurable Attainable Relevant Time-based A logical fallacy is an error in the reasoning process, not in the veracity of the premises. Therefore, logical fallacies are not factual errors, nor are logical fallacies opinions. They are attempts to bypass the steps of a logical argument for the purpose of winning it. In the said context, what will be the most important thing to have to learn about delivering a persuasive speech?

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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PERSUASIVE SPEECH

Whatever field of profession one plans to join in the future, it is an essential skill to be able to persuade someone. Although most people nowadays try to persuade using emotional means, it is best to be able to use logic and reasoning to persuade people as well. Many people think that decision-making is a result of personality rather than a strategic choice. With that said, leaders need to understand that personality can’t stand in the way of making critical corporate decisions. Successful leaders can alter their approach to decision-making to accommodate the demands of diverse business situations. Persuasive speaking can be considered as a form of speaking that most people of diverse backgrounds are engaged in and involved the most. The primary purpose of a persuasive speech is to effect change in the attitudes or actions of your listeners. It also aims to change other person’s thoughts, feelings, actions, and behaviors, and convince them that your ideas are more important, practical, attainable, feasible, and workable. 

TYPES OF PERSUASIVE SPEECH

  1. Speech that Questions Fact

➢happens whenever the speaker questions the existence of a particular event or happening

➢speaker poses questions of fact, derives conclusions from different sources of information, and attempts to convince the audience to believe in his/her idea

2. Speech that Questions Value

➢happens whenever the speaker deals with questions of value in terms of self, family, friendship, religion, government, freedom, love, and money

➢the speaker (1) makes a statement or claim, (2) attempts to convince his/her audience why something or someone is worthy of pride and/or emulation, and (3) justifies it based on standards

3. Speech that Questions Policy

➢happens whenever the speaker questions the way things are today which can have implications for the future

➢speaker asks relevant questions that can help in resolving whether something should be implemented or not, observed or not, or done or not

4. Speech that Refutes

➢happens whenever the speaker responds to and disapproves of the claims of others while he/she defends and promotes his/her own (e.g. debate)

➢speaker is required to carefully plan his/her arguments and claims with valid support

QUALITIES OF AN EFFECTIVE PERSUASIVE SPEECH

  1. Well-defined goal
  2. Clear main point
  3. Sufficient supporting ideas
  4. Logical reasoning
  5. Effective and powerful ways to gain the attention of your audience
  6. Compelling ideas to make your target audience feel and think
  7. Salient motives to target the basic needs of your audience.

TECHNIQUES TO CONVINCE THE AUDIENCE

  1. Specific
  2. Measurable
  3. Attainable
  4. Relevant
  5. Time-based

A logical fallacy is an error in the reasoning process, not in the veracity of the premises. Therefore, logical fallacies are not factual errors, nor are logical fallacies opinions. They are attempts to bypass the steps of a logical argument for the purpose of winning it.

In the said context, what will be the most important thing to have to learn about delivering a persuasive speech?

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