SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representativeper 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receivesalaries plus bonuses of 10 percent of customer gross margin, SkiBlu spends 90 percent of its promotion costs on Gold customers toencourage their loyalty.Customer Costs.Number of customersAverage customer representative salaryPromotion costsAverage gross margin per customerTotal133,000$4,200,000Gold33,000$73,000$ 675 $Complete this question by entering your answers in the tabs below.Total gross marginCustomer representative salaries & bonusesPromotion costsExcess of gross margin over customer costRequired:a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costsfor each category.b. Which customers are more profitable?Silver100,000$73,000Silver240Required A Required BCalculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin overcustomer costs for each category. (Do not round intermediate calculations.)Gold

SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representative per 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receive salaries plus bonuses of 10 percent of customer gross margin. SkiBlu spends 90 percent of its promotion costs on Gold customers to encourage their loyalty. Customer Costs Number of customers Average customer representative salary Promotion costs Average gross margin per customer Total 133,000 $4,200,000 Gold 33,000 $73,000 $ 675 Silver 100,000 $ 73,000 $ 240 Required: a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costs for each category. b. Which customers are more profitable?

SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representative per 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receive salaries plus bonuses of 10 percent of customer gross margin. SkiBlu spends 90 percent of its promotion costs on Gold customers to encourage their loyalty. Customer Costs Number of customers Average customer representative salary Promotion costs Average gross margin per customer Total 133,000 $4,200,000 Gold 33,000 $73,000 $ 675 Silver 100,000 $ 73,000 $ 240 Required: a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costs for each category. b. Which customers are more profitable?

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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