SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representative per 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receive salaries plus bonuses of 10 percent of customer gross margin. SkiBlu spends 90 percent of its promotion costs on Gold customers to encourage their loyalty. Customer Costs Number of customers Average customer representative salary. Promotion costs Average gross margin per customer. Total 133,000 $4,200,000 Gold 33,000 $73,000 $ 675 Silver 100,000 $ 73,000 $ 240 Required: a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costs for each category. b. Which customers are more profitable?
SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representative per 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receive salaries plus bonuses of 10 percent of customer gross margin. SkiBlu spends 90 percent of its promotion costs on Gold customers to encourage their loyalty. Customer Costs Number of customers Average customer representative salary. Promotion costs Average gross margin per customer. Total 133,000 $4,200,000 Gold 33,000 $73,000 $ 675 Silver 100,000 $ 73,000 $ 240 Required: a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costs for each category. b. Which customers are more profitable?
Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter10: Evaluating Decentralized Operations
Section: Chapter Questions
Problem 6E: Varney Corporation, a manufacturer of electronics and communications systems, allocates Computing...
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![SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representative
per 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receive
salaries plus bonuses of 10 percent of customer gross margin. SkiBlu spends 90 percent of its promotion costs on Gold customers to
encourage their loyalty.
Customer Costs.
Number of customers
Average customer representative salary
Promotion costs
Average gross margin per customer
Total
133,000
$4,200,000
Required A Required B
Required:
a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costs
for each category.
b. Which customers are more profitable?
Complete this question by entering your answers in the tabs below.
Gold
Gold
33,000
$73,000
$ 675
Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over
customer costs for each category. (Do not round intermediate calculations.)
Silver
< Prev
Silver
100,000
$ 73,000
$ 240
16 of 18
www
www
w
Next >](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ffa98788f-1c4d-4336-b8fa-c2785bdec8e1%2F01510107-517c-421f-9fed-392c2740d197%2Fqeh9dx_processed.jpeg&w=3840&q=75)
Transcribed Image Text:SkiBlu, Ltd., divides its customers into Gold customers and Silver customers. The company has one full-time customer representative
per 1,000 Gold customers and one full-time customer representative per 10,000 Silver customers. Customer representatives receive
salaries plus bonuses of 10 percent of customer gross margin. SkiBlu spends 90 percent of its promotion costs on Gold customers to
encourage their loyalty.
Customer Costs.
Number of customers
Average customer representative salary
Promotion costs
Average gross margin per customer
Total
133,000
$4,200,000
Required A Required B
Required:
a. Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over customer costs
for each category.
b. Which customers are more profitable?
Complete this question by entering your answers in the tabs below.
Gold
Gold
33,000
$73,000
$ 675
Calculate the totals of the items below for both gold and silver customers, as well as the excess of gross margin over
customer costs for each category. (Do not round intermediate calculations.)
Silver
< Prev
Silver
100,000
$ 73,000
$ 240
16 of 18
www
www
w
Next >
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