Site 1 example for the Intangible assets of your chosen companies and explain why. You can SKIP Human capital. Just use the 3 intangible assets such as Customer Capital, Social Capital, Intellectual Capital. Examples: SOCIAL CAPITAL - CORPORATE CULTURE: APPLE Apple Inc. has an organizational culture for creative innovation. The company's cultural features focus on maintaining a high level of innovation that involves workers' creativity and a mindset that challenges conventions and standards, such as in the area of consumer electronics design. CUSTOMER CAPITAL - CUSTOMER LOYALTY: STARBUCKS The Starbucks Rewards program awards customers with "stars." As they earn stars, customers receive free coffee and products. In addition to celebrating their birthday with a free treat, there are also bonus rewards like double star days and access to exclusive games and offers. INTELLECTUAL CAPITAL - PATENTS: SAMSUNG Samsung Leads the Way with 1,728 Granted Patents for 5G • Samsung Leads the Way with 1,728 Granted Patents for 5G. • Samsung Electronics has been ranked first in the number of granted patents for 5G according to a study officially commissioned by the German BMWi – Federal Ministry for Economic Affairs and Energy.
Site 1 example for the Intangible assets of your chosen companies and explain why. You can SKIP Human capital. Just use the 3 intangible assets such as Customer Capital, Social Capital, Intellectual Capital.
Examples:
SOCIAL CAPITAL - CORPORATE CULTURE: APPLE
Apple Inc. has an organizational culture for creative innovation. The company's cultural features focus on maintaining a high level of innovation that involves workers' creativity and a mindset that challenges conventions and standards, such as in the area of consumer electronics design.
CUSTOMER CAPITAL - CUSTOMER LOYALTY: STARBUCKS
The Starbucks Rewards program awards customers with "stars." As they earn stars, customers receive free coffee and products. In addition to celebrating their birthday with a free treat, there are also bonus rewards like double star days and access to exclusive games and offers.
INTELLECTUAL CAPITAL - PATENTS: SAMSUNG
Samsung Leads the Way with 1,728 Granted Patents for 5G
• Samsung Leads the Way with 1,728 Granted Patents for 5G.
• Samsung Electronics has been ranked first in the number of granted patents for 5G according to a study officially commissioned by the German BMWi – Federal Ministry for Economic Affairs and Energy.
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