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PT 2 to this 1. Summarize which scenario is the most beneficial to the corporation and helps to build shareholder value. 2. Why should this project be implemented? 3. Be creative you are trying to sell the VP of Marketing's idea to the CEO and let him/her know you fully support this initiative as being accretive to the corporation!

PT 2 to this 1. Summarize which scenario is the most beneficial to the corporation and helps to build shareholder value. 2. Why should this project be implemented? 3. Be creative you are trying to sell the VP of Marketing's idea to the CEO and let him/her know you fully support this initiative as being accretive to the corporation!

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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PT 2 to this 1. Summarize which scenario is the most beneficial to the corporation and helps to build shareholder value. 2. Why should this project be implemented? 3. Be creative you are trying to sell the VP of Marketing's idea to the CEO and let him/her know you fully support this initiative as being accretive to the corporation!
Transcribed Image Text:PT 2 to this 1. Summarize which scenario is the most beneficial to the corporation and helps to build shareholder value. 2. Why should this project be implemented? 3. Be creative you are trying to sell the VP of Marketing's idea to the CEO and let him/her know you fully support this initiative as being accretive to the corporation!
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