Sex sells? Ads for many products use sexual imagesto try to attract attention to the product. But do theseads bring people’s attention to the item that was beingadvertised? We want to design an experiment to see ifthe presence of sexual images in an advertisement affectspeople’s ability to remember the product. a) Describe an experimental design requiring a matched-pairs t procedure to analyze the results. b) Describe an experimental design requiring an indepen-dent sample procedure to analyze the results.

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2-Proportion Test

In a 2-proportion test, two separate proportions are measured at the same time, and their similarity is evaluated. It is also known as a 2-proportion z-test, and a comparison of two different proportions is done in this method.