Sex and violence II In the study described in Exercise27, the researchers also contacted the subjects again,24 hours later, and asked them to recall the brandsadvertised. Results are summarized below.a) Is there a significant difference in viewers’ abilities toremember brands advertised in shows with violent vs.neutral content?b) Find a 95% confidence interval for the difference inmean number of brand names remembered betweenthe groups watching shows with sexual content andthose watching neutral shows. Interpret your intervalin this context. Program TypeViolent Sexual NeutralNo. of subjects 101 106 103Brands recalledMean 3.02 2.72 4.65SD 1.61 1.85 1.62

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Sex and violence II In the study described in Exercise
27, the researchers also contacted the subjects again,
24 hours later, and asked them to recall the brands
advertised. Results are summarized below.a) Is there a significant difference in viewers’ abilities to
remember brands advertised in shows with violent vs.
neutral content?
b) Find a 95% confidence interval for the difference in
mean number of brand names remembered betweenthe groups watching shows with sexual content and
those watching neutral shows. Interpret your interval
in this context.

Program Type
Violent Sexual Neutral
No. of subjects 101 106 103
Brands recalled
Mean 3.02 2.72 4.65
SD 1.61 1.85 1.62

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