Set up null and alternative hypotheses to try to determine whether there is a difference in ad impact between general TV viewing and VOD viewing. Conduct the hypothesis test defined in (a), using the 0.05 level of significance.

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a. Set up null and alternative hypotheses to try to determine whether there is a difference in ad impact between general TV viewing and VOD viewing.

Conduct the hypothesis test defined in (a), using the 0.05 level of significance.

 

 

K
Does cable video-on-demand (VOD) increase ad effectiveness? A study compared general TV and VOD audiences after viewing a brand ad. Whether the viewer indicated that the ad made them
want to visit the brand website was collected and organized in the accompanying table. Complete parts (a) through (c) below.
Click the icon to view the table of ad effectiveness for TV and VOD audiences.
TV vs. VOD Ad Effectiveness
Viewing Audience
General TV
Video on Demand
X'STAT =
(Round to three decimal places as needed.)
View an example Get more help -
80
R
ODO
000
Print
%
Made Me Want to Visit
the Brand Website
No
160
97
T
Yes
36
136
Done
1869
&
Y
7
JA
F7
U
-
- X
8
etween general TV viewing and VOD viewing.
ative hypotheses. Choose the correct answer below.
Ho: π₁ #1₂
H1: П1 =П2
p. Hо: П1 < П2
H₁: π₁ 2π₂
Ho: π₁ ST₂
H₁: π₁ > π₂
DII
F8
(
9
O
F10
P
Clear all
F11
Check answer
F12
delete
Transcribed Image Text:K Does cable video-on-demand (VOD) increase ad effectiveness? A study compared general TV and VOD audiences after viewing a brand ad. Whether the viewer indicated that the ad made them want to visit the brand website was collected and organized in the accompanying table. Complete parts (a) through (c) below. Click the icon to view the table of ad effectiveness for TV and VOD audiences. TV vs. VOD Ad Effectiveness Viewing Audience General TV Video on Demand X'STAT = (Round to three decimal places as needed.) View an example Get more help - 80 R ODO 000 Print % Made Me Want to Visit the Brand Website No 160 97 T Yes 36 136 Done 1869 & Y 7 JA F7 U - - X 8 etween general TV viewing and VOD viewing. ative hypotheses. Choose the correct answer below. Ho: π₁ #1₂ H1: П1 =П2 p. Hо: П1 < П2 H₁: π₁ 2π₂ Ho: π₁ ST₂ H₁: π₁ > π₂ DII F8 ( 9 O F10 P Clear all F11 Check answer F12 delete
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