Select any local/international brand of your choice Assess the advertisements of the brand to identify the following: What factors of perception the brand Is implying to break clutter and gain attention? What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand? How is the brand motivating the customer? (use theories to strengthen your answer) Describe the brand's personality using the brand personality theory. Describe the message appeal being used in the advertisement and How

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.