Search online for media outlets that use two or more modes of communication with their customers. Examples are a news program on TV and a radio broadcast over the AM frequency. Do a comparative analysis of the types of outlets the communication network currently uses in terms of the following: GMA News ABS-CBN News 1. Content 2. Audience reach 3. Personal Preference

Search online for media outlets that use two or more modes of communication with their customers. Examples are a news program on TV and a radio broadcast over the AM frequency. Do a comparative analysis of the types of outlets the communication network currently uses in terms of the following: GMA News ABS-CBN News 1. Content 2. Audience reach 3. Personal Preference

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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