Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Search online for any industry and write on the Porter five Forces. Discuss how Porter five Forces are in that industry.
Expert Solution
Step 1
Porter's five forces are meant for analyzing the competition level for a business. It is taken from economics of industrial organization, to obtain five force which help in finding out the intensity of competition, therefore determining the attraction towards an industry, based on profitability.
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