Give an example for innovative marketing?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Give an example for innovative marketing?

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Innovation in marketing is an activity that incorporates new ideas that have a positive impact on a new product or service. As consumer behaviour and needs evolve, companies are arising with challenges in incorporating new technologies into their marketing campaigns.

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Innovative marketing is a set of experimental methods and activities that market and disclose new products and services to an intended group of consumers. For example, Grand Shoes is a Swedish-based shoe store that sells branded footwear in sizes 12 to 17. Here Grand Shoes does not target large buyers but innovatively targets the unique plus-size market that is not available to the consumer everywhere.

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