Scenario1: 'Backbone' Hospital Management System Expert Infotech Ltd. has developed — 'Backbone' Hospital Management System (HMS) that works for all major functional areas of Hospital. Its modules include Registration, Billing, Consultation, Laboratory, Blood bank, Radiology, Inpatient, Stores and Purchase and Critical care areas. Dr. Mike, Operations Manager, “SafeHands Hospitals”, was impressed by the applications of 'Backbone' HMS and wanted to get details on various transactions and process controls that facilitates the hospital operations. Scenario2: 'Backbone' Hospital Management System In continuation with the previous scenario, Dr. Mike got convinced with your explanation and interested towards purchasing 'Backbone' Hospital Management System (HMS). He also wanted an Executive Module added to other application modules. He further added that having an Executive Module would help the executives/ top heads of the hospital about various performance indicators and aids in decision making. He is welcomed with his decision and scheduled for a meeting with Mr.Bane, Systems Analyst, Expert Infotech Ltd for further discussion. Scenario3: 'Backbone' Hospital Management System In continuation with the previous scenario, Dr. Mike after discussing with Mr. Bane, schedules for an orientation on 'Backbone' Hospital Management System (HMS) to their hospital staff. Mr. Blake, Client Management Specialist from Expert Infotech Ltd visits “SafeHands” hospital and demonstrates 'Backbone' HMS to the hospital staff - Considering yourself as Mr. Blake, orient “SafeHands” hospital staff on various application modules of 'Backbone' HMS, their features and capabilities.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Scenario1: 'Backbone' Hospital Management System Expert Infotech Ltd. has developed — 'Backbone' Hospital Management System (HMS) that works for all major functional areas of Hospital. Its modules include Registration, Billing, Consultation, Laboratory, Blood bank, Radiology, Inpatient, Stores and Purchase and Critical care areas. Dr. Mike, Operations Manager, “SafeHands Hospitals”, was impressed by the applications of 'Backbone' HMS and wanted to get details on various transactions and process controls that facilitates the hospital operations. Scenario2: 'Backbone' Hospital Management System In continuation with the previous scenario, Dr. Mike got convinced with your explanation and interested towards purchasing 'Backbone' Hospital Management System (HMS). He also wanted an Executive Module added to other application modules. He further added that having an Executive Module would help the executives/ top heads of the hospital about various performance indicators and aids in decision making. He is welcomed with his decision and scheduled for a meeting with Mr.Bane, Systems Analyst, Expert Infotech Ltd for further discussion. Scenario3: 'Backbone' Hospital Management System In continuation with the previous scenario, Dr. Mike after discussing with Mr. Bane, schedules for an orientation on 'Backbone' Hospital Management System (HMS) to their hospital staff. Mr. Blake, Client Management Specialist from Expert Infotech Ltd visits “SafeHands” hospital and demonstrates 'Backbone' HMS to the hospital staff - Considering yourself as Mr. Blake, orient “SafeHands” hospital staff on various application modules of 'Backbone' HMS, their features and capabilities.
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