Answered: SCENARIO 1: A researcher wants to gain…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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SCENARIO 1: A researcher wants to gain a deeper understanding of cultural differences in humour by determining if South Africans interpret humour in the comedy show ‘Anger Management’ in the same was as Americans do. The researcher asks one American couple and one South African couple to identify eight other couples, each from amongst their friends, forming a group of 36 participants in total. The participants are then divided into six groups each consisting of three couples. Three of the groups are American and the other three are South African. The participants are all aged between 28 and 32 years old and they are all married. SCENARIO 2: Dr Kabanzi is conducting research into the relationship between implementing a new accounting computer system and employee productivity. He selects all full-time employees who have been with the company for more than five years from a list of all employees assigned to the finance department. He then numbers the 100 names on the list and chooses every fifth name on the list to form the sample. SCENARIO 1 SCENARIO 2 Research tradition Interpretivist tradition Positivist tradition Quantitative or qualitative research? Qualitative Quantitative Population American and South African viewers of “Anger Management” All employers who work within the Finance Department, making use of the new accounting system Unit of analysis Views of Anger Management A population parameter Probability or non-probability sampling? Are the results generalisable? Sampling method used Justification for choice of sampling method .

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