Sarah is a designer, but her passion is to paint. To pursue her passion Sarah would like to have an exhibition of her art work for a week. She contacts four landlords with a proposal of renting their places for a week and to her surprise all 4 accept the idea. Characteristics of each location are as follows: Sarah wants to know if people like her paintings enough to buy them. Decision objectives: 1- Space not less than 600ft2. 2- Location 3- Decoration 4- Facilities 5- Overall budget including rent for one week not to exceed $300 Which store is Sarah going to choose for her art exhibition? Explain your chain of thoughts and the process.
Sarah is a designer, but her passion is to paint. To pursue her passion Sarah would like to have an exhibition of her art work for a week. She contacts four landlords with a proposal of renting their places for a week and to her surprise all 4 accept the idea. Characteristics of each location are as follows: Sarah wants to know if people like her paintings enough to buy them. Decision objectives: 1- Space not less than 600ft2. 2- Location 3- Decoration 4- Facilities 5- Overall budget including rent for one week not to exceed $300 Which store is Sarah going to choose for her art exhibition? Explain your chain of thoughts and the process.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Sarah is a designer, but her passion is to paint. To pursue her passion Sarah would like to have an
exhibition of her art work for a week. She contacts four landlords with a proposal of renting their places
for a week and to her surprise all 4 accept the idea. Characteristics of each location are as follows:
Sarah wants to know if people like her paintings enough to buy them.
Decision objectives:
1- Space not less than 600ft2.
2- Location
3- Decoration
4- Facilities
5- Overall budget including rent for one week not to exceed $300
Which store is Sarah going to choose for her art exhibition?
Explain your chain of thoughts and the process.
Transcribed Image Text:Objectives
Space not less
than 600ft
Budget less than
$300
Location
Facilities
Decoration
Store 1
700ft²
$225
Very high
exposure
***
7/10
Store 2
800ft²
$300
High exposure
***
8/10
Store 3
600ft²
$250
Medium exposure
**
6/10
Store 4
650ft²
$250
Medium exposure
**
5/10
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