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Operations Management
FACTOR FACTOR DESCRIPTION WEIGHT 1 Average community income 30 Community growth potential .15 3 Availability of public transportation .20 Labor availability, attitude, and cost .35 4 Helm has rated each location for each factor, on a 100-point basis. These ratings are given below: LOCATION FACTOR PRESENT LOCATION NEWBURY HYDE PARK 1 40 60 50 2 20 20 80 30 60 50 4 80 50 50 2. 3.

FACTOR FACTOR DESCRIPTION WEIGHT 1 Average community income 30 Community growth potential .15 3 Availability of public transportation .20 Labor availability, attitude, and cost .35 4 Helm has rated each location for each factor, on a 100-point basis. These ratings are given below: LOCATION FACTOR PRESENT LOCATION NEWBURY HYDE PARK 1 40 60 50 2 20 20 80 30 60 50 4 80 50 50 2. 3.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question
Marilyn Helm Reta ilers is attempting to decide on a
location for a new retail outlet. At the moment, the firm has three
alternatives stay where it is but enlarge the faci lity; locate along
the main street in nearby Newbury; o r locate in a new shopping
mall in Hyde Park. The company has selected the four factors
listed in the following table as the basis for evaluation and has
assigned weights as shown:                                                                                                                                      Helm has rated each location for each factor, on a 100-point basis. These ratings a re given below:                                                                                                                                                                        a) What should Helm do?
b) A new subway station is scheduled to open across the street from the present location in about a month, so its third factor score should be raised to 40. How does this change your answer?                                                                                                         
FACTOR FACTOR DESCRIPTION WEIGHT 1 Average community income 30 Community growth potential .15 3 Availability of public transportation .20 Labor availability, attitude, and cost .35 4 Helm has rated each location for each factor, on a 100-point basis. These ratings are given below: LOCATION FACTOR PRESENT LOCATION NEWBURY HYDE PARK 1 40 60 50 2 20 20 80 30 60 50 4 80 50 50 2. 3.
Transcribed Image Text:FACTOR FACTOR DESCRIPTION WEIGHT 1 Average community income 30 Community growth potential .15 3 Availability of public transportation .20 Labor availability, attitude, and cost .35 4 Helm has rated each location for each factor, on a 100-point basis. These ratings are given below: LOCATION FACTOR PRESENT LOCATION NEWBURY HYDE PARK 1 40 60 50 2 20 20 80 30 60 50 4 80 50 50 2. 3.
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