Sales Forecast and Flexible Budget Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,000 for the Sleepeze, 12,380 for the Plushette, and 4,890 for the Ultima. Gene Dixon, vice president of sales, has provided the following information: Salaries for his office (including himself at $62,650, a marketing research assistant at $42,350, and an administrative assistant at $25,600) are budgeted for $130,600 next year. Depreciation on the offices and equipment is $21,800 per year. Office supplies and other expenses total $20,500 per year. Advertising has been steady at $20,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 10 percent of first-year Ultima sales for a print and television campaign. Commissions on the Sleepeze and Plushette lines are 3 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores. Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $80 per unit sold since this model features a larger mattress. Required: 1. Suppose that Gene is considering three sales scenarios as follows: Pessimistic Expected Optimistic Price Quantity Price Quantity Price Quantity Sleepeze $185 12,460 $209 15,000 $209 17,980 Plushette 293 10,070 335 12,380 346 13,990 Ultima 900 1,950 1,030 4,890 1,200 4,890 Prepare a revenue budget for the Sales Division for the coming year for each scenario. Olympus, Inc.Revenue BudgetFor the Coming Year Pessimistic Expected Optimistic Sleepeze Plushette Ultima Total sales 2. Prepare a flexible expense budget for the Sales Division for the three scenarios above. If required, round answers to the nearest dollar. Olympus, Inc.Flexible Expense BudgetFor the Coming Year Pessimistic Expected Optimistic Salaries Depreciation Office supplies and other Advertising: Sleepeze and Plushette Ultima Commissions Shipping: Sleepeze Plushette Ultima Total
Master Budget
A master budget can be defined as an estimation of the revenue earned or expenses incurred over a specified period of time in the future and it is generally prepared on a periodic basis which can be either monthly, quarterly, half-yearly, or annually. It helps a business, an organization, or even an individual to manage the money effectively. A budget also helps in monitoring the performance of the people in the organization and helps in better decision-making.
Sales Budget and Selling
A budget is a financial plan designed by an undertaking for a definite period in future which acts as a major contributor towards enhancing the financial success of the business undertaking. The budget generally takes into account both current and future income and expenses.
Sales
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,000 for the Sleepeze, 12,380 for the Plushette, and 4,890 for the Ultima. Gene Dixon, vice president of sales, has provided the following information:
- Salaries for his office (including himself at $62,650, a
marketing research assistant at $42,350, and an administrative assistant at $25,600) are budgeted for $130,600 next year. Depreciation on the offices and equipment is $21,800 per year.- Office supplies and other expenses total $20,500 per year.
- Advertising has been steady at $20,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 10 percent of first-year Ultima sales for a print and television campaign.
- Commissions on the Sleepeze and Plushette lines are 3 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
- Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $80 per unit sold since this model features a larger mattress.
Required:
1. Suppose that Gene is considering three sales scenarios as follows:
Pessimistic | Expected | Optimistic | ||||||
Price | Quantity | Price | Quantity | Price | Quantity | |||
Sleepeze | $185 | 12,460 | $209 | 15,000 | $209 | 17,980 | ||
Plushette | 293 | 10,070 | 335 | 12,380 | 346 | 13,990 | ||
Ultima | 900 | 1,950 | 1,030 | 4,890 | 1,200 | 4,890 |
Prepare a revenue budget for the Sales Division for the coming year for each scenario.
Pessimistic | Expected | Optimistic | |
---|---|---|---|
Sleepeze | |||
Plushette | |||
Ultima | |||
Total sales |
2. Prepare a flexible expense budget for the Sales Division for the three scenarios above. If required, round answers to the nearest dollar.
Pessimistic | Expected | Optimistic | |
---|---|---|---|
Salaries | |||
Depreciation | |||
Office supplies and other | |||
Advertising: | |||
Sleepeze and Plushette | |||
Ultima | |||
Commissions | |||
Shipping: | |||
Sleepeze | |||
Plushette | |||
Ultima | |||
Total |
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