Sales .... $1,000,000 . Variable expenses. . 390,000 Contribution margin 610,000 Fixed expenses... 625,000 Net operating income (loss). . . . $ (15,000) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division East Central West Sales ...... $250,000 $400,000 $350,000 Variable expenses as a percentage of sales Traceable fixed expenses 52% 30% 40% $160,000 $200,000 $175,000 Required: 1. Prepare a contribution format income statement segmented by divisions. The Marketing Department has proposed increasing the West Division's monthly advertising by $15,000 based on the belief that it would increase that division's sales by 20%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales ....
$1,000,000
.
Variable expenses. .
390,000
Contribution margin
610,000
Fixed expenses...
625,000
Net operating income (loss). . . .
$ (15,000)
In an effort to resolve the problem, the company would like to prepare an income statement
segmented by division. Accordingly, the Accounting Department has developed the following
information:
Division
East
Central
West
Sales ......
$250,000 $400,000 $350,000
Variable expenses as a percentage of sales
Traceable fixed expenses
52%
30%
40%
$160,000 $200,000 $175,000
Required:
1. Prepare a contribution format income statement segmented by divisions.
The Marketing Department has proposed increasing the West Division's monthly advertising
by $15,000 based on the belief that it would increase that division's sales by 20%. Assuming
these estimates are accurate, how much would the company's net operating income increase
(decrease) if the proposal is implemented?
Transcribed Image Text:Sales .... $1,000,000 . Variable expenses. . 390,000 Contribution margin 610,000 Fixed expenses... 625,000 Net operating income (loss). . . . $ (15,000) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division East Central West Sales ...... $250,000 $400,000 $350,000 Variable expenses as a percentage of sales Traceable fixed expenses 52% 30% 40% $160,000 $200,000 $175,000 Required: 1. Prepare a contribution format income statement segmented by divisions. The Marketing Department has proposed increasing the West Division's monthly advertising by $15,000 based on the belief that it would increase that division's sales by 20%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?
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