How the biggest businesses use CRM: A Case of Wells Fargo Here we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer retention rate that is one of the best. 1.2 Discuss the project management process.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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How the biggest businesses use CRM: A Case of Wells Fargo
Here we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer retention rate that is one of the best.

1.2 Discuss the project management process.

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SA inflation eases slightly in January

Inflation eased to 5.7% in January, down from 5.9% the month prior — which was a hair’s breadth away from the ceiling of the South African Reserve Bank’s target range of 3% to 6%, it was announced on Wednesday.

According to Statistics South Africa, the main contributors to the 5.7% annual inflation rate were food and non-alcoholic beverages, housing and utilities, transport and miscellaneous goods and services.

The 5.9% annual increase in December was the highest since March 2017, when the rate was 6.1%. The January slowdown in inflation was helped by lower fuel prices.

South Africa’s inflation numbers come as advanced economies post record figures, which have served as further proof that elevated prices are a stubborn feature of the recovery from the Covid-induced economic slump…

Elevated inflation, which central banks have said will be transitory, is the result of Covid-related supply bottlenecks.

Which of the following presents the view of inflation depicted above? 

  1. a) The monetarist approach.
  2. b) Cost pull inflation.
  3. c) Demand push inflation.
  4. d) The conflict approach.

1.16 From the above extract, the South African economy is in which phase of the business cycle? 

  1. a) The upturn phase.
  2. b) The expansion phase.
  3. c) The peaking out phase.
  4. d) The slowdown phase.

1.17 “The South African Reserve Bank’s target range of 3% to 6%” is a demonstration of which of the following costs of inflation? 

  1. a) Distribution costs
  2. b) Economic costs
  3. c) Non-economic costs
  4. d) Social and political effects

1.18 Suppose that the bank later wishes to raise interest rates, which of the following instruments will they NOT make use of? 

  1. a) Accommodation policy
  2. b) Open-market policy
  3. c) Raise the Repo rate
  4. d) Raise the cost of borrowing
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