Merger activity has increased tremendously in the US since the 1980s because of the relaxing of rules regarding mergers in the same industry (see below). The result has been explosive growth in the size of the largest corporations in some industries (instead of more smaller companies, we have fewer larger companies in some industries). The best examples of this growth through mergers are financial services and media. How do consumers benefit from this trend? How are consumers hurt by this trend? Does this trend help or hurt new entrepreneurial ventures?
Merger activity has increased tremendously in the US since the 1980s because of the relaxing of rules regarding mergers in the same industry (see below). The result has been explosive growth in the size of the largest corporations in some industries (instead of more smaller companies, we have fewer larger companies in some industries). The best examples of this growth through mergers are financial services and media. How do consumers benefit from this trend? How are consumers hurt by this trend? Does this trend help or hurt new entrepreneurial ventures?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Merger activity has increased tremendously in the US since the 1980s because of the relaxing of rules regarding mergers in the same industry (see below). The result has been explosive growth in the size of the largest corporations in some industries (instead of more smaller companies, we have fewer larger companies in some industries). The best examples of this growth through mergers are financial services and media.
How do consumers benefit from this trend? How are consumers hurt by this trend?
Does this trend help or hurt new entrepreneurial ventures?
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