Answered: Role of media in Disater Management?

Business

Marketing

Role of media in Disater Management?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1. Role of media in Disater Management?

2. In Rachel Kyte’s TedxTalk From Disaster Response to Disaster Prevention, she mentioned “it will be the poor, for it is always the poor” when it comes to those hit hard by calamities. How much of this is true or not in your community?

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