Review the TJX case. What are the ethical issues impacting the TJX case? What are the long term effects and how might this company win back trust?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Review the TJX case. What are the ethical issues impacting the TJX case? What are the long term effects and how might this company win back trust?

 

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After reviewing the detailed case study and overview of the events and its aftermath, relating to TJX which is a multi-national clothing brand which had their retail stores operational in United states, Canada and Europe, and despite making a significant investment in information technology and IT elements to operate their business, they suffered a malicious and undeniable data breach in the year of 2007, where the hackers stole over a 45 million worth of credit and debit assets (Credit Cards & Debit Cards) which was such a huge loss and thus becoming the largest Data breach of the time, there are 3 major ethical values that got compromised in this unfortunate event relating to data privacy namely:

  • Vulnerability
  • Harm avoidance
  • Trust Factor

Please find the further explanation in the next step.

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