Review the survey items in the image below. The survey is asking about how pleasant respondents found their online shopping experience. After reviewing the survey, answer the questions at the bottom. (a) Is this survey using a Likert, semantic differential, Stapel, or constant-sum scale? Explain. (b) Suppose you wanted to obtain a variable that was measured on an average composite scale. Explain how this could be calculated if given the survey data. (c) Suppose you wanted to obtain a variable that was measured on a summated scale. Explain how this could be calculated if given the survey data. (d) Would any of the items in the survey need to be reverse coded? Explain.
Inverse Normal Distribution
The method used for finding the corresponding z-critical value in a normal distribution using the known probability is said to be an inverse normal distribution. The inverse normal distribution is a continuous probability distribution with a family of two parameters.
Mean, Median, Mode
It is a descriptive summary of a data set. It can be defined by using some of the measures. The central tendencies do not provide information regarding individual data from the dataset. However, they give a summary of the data set. The central tendency or measure of central tendency is a central or typical value for a probability distribution.
Z-Scores
A z-score is a unit of measurement used in statistics to describe the position of a raw score in terms of its distance from the mean, measured with reference to standard deviation from the mean. Z-scores are useful in statistics because they allow comparison between two scores that belong to different normal distributions.
Review the survey items in the image below. The survey is asking about how pleasant respondents found their online shopping experience. After reviewing the survey, answer the questions at the bottom.
(a) Is this survey using a Likert, semantic differential, Stapel, or constant-sum scale? Explain.
(b) Suppose you wanted to obtain a variable that was measured on an average composite scale. Explain how this could be calculated if given the survey data.
(c) Suppose you wanted to obtain a variable that was measured on a summated scale. Explain how this could be calculated if given the survey data.
(d) Would any of the items in the survey need to be reverse coded? Explain.
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