Requirement You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms 1. Request information from THREE other departments (See table above) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output)The type of outputs are:Projection, Query respnses Special Reports decision analysesSummary and Exceptions report Detailed report, List Example of answer layouta)Department- Research Science & Analytics (R&D) Type of output: Special Reports (Decision Analysis):As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives.Contents of the Report: Market Trends and Historical Data: The report should include a detailed analysis of the historical performance of various cryptocurrencies in our trading platform over the last few years. This data will help us identify patterns, seasonality, and trends in the cryptocurrency market, enabling us to anticipate market movements.Future Projections: We need insights into where the cryptocurrency market is heading. The report should offer projections for the next year, considering factors like regulatory changes, technology developments, and global economic conditions. These projections will help us align our marketing strategies with potential market shifts.Emerging Technologies and Trends: In addition, we require information on any emerging technologies or trends within the cryptocurrency industry. This includes details about new blockchain technologies, innovative use cases, and potential disruptors. This knowledge will allow us to adapt and offer new features or cryptocurrencies on our platform.Competitor Analysis: The report should also cover an analysis of our key competitors in the cryptocurrency exchange sector. Insights into their strategies, user engagement techniques, and unique offerings can guide our competitive positioning.A comprehensive special report from the R&D department will assist us in making data-driven marketing decisions, optimizing user engagement strategies, and ensuring that our platform remains at the forefront of industry trends.Please note that content should apply to the department. Therefore please change the content to suit the department. As a student of Management Information System I, you have been hired as a management intern by MGMT eCashInc. You instantly realise you need to do some research, as words and phrases like cryptocurrency, blue ocean,exchange, ATH, block chain, bitcoin, ethereum etc. mean nothing to you. Your boss soon presents you with somehistorical data as well as a dataset dating back from June 2016 to November 2017, on currency trades for a subsetof the more than 2000 cryptocurrencies in existence. MGMT eCash Inc. argues, that if you can analyse this datasetsuccessfully, then examining the current dataset in detail, will be a breeze. As a new management intern, you aretasked with analysing the provided information and reporting your findings and possible recommendations at anupcoming meeting.Cybercrimes, security breaches, election hacks and advertising blacklisting have been in the news recentlyand these are of concern to the company. Recently, there has been much volatility in the market with huge volumesmoving between "fiat" and crypto currencies. Many start-ups, like your employer, have been trying to positionthemselves to ride the next wave of expected growth. Your company wishes to be the one leading the pack! Thisrequires them to anticipate the true demand but also to know which products and likely to fail, but moreimportantly they have to decide on the final business model, and safeguard their electronic assets!Still glowing from the praises for your earlier analysis, you have been given a new enormous responsibility.You are to assume the role of a functioning manager in the company, and report some findings and possiblerecommendations at the upcoming meeting.Typical Management Roles in the CompanyManager - Recruiter-Remote (HR)Manager - Investment Strategist (Finance)Manager - Business Development (Sales)Manager - Office Administration (Operations) CASE BACKGROUNDIn 1983, MGMT eCash Inc. developed a type of cryptographic electroniccurrency, ecash, which was later used in 1995, as digicash for cryptographic electronic payments. This early form ofcryptographic electronic payments, led to the conception of Bitcoin, a well-known cryptocurrency. Thereafter, manyforms of cryptocurrencies were developed where you can buy, sellor exchange cryptocurrencies for other digital currency or traditional currency like US dollars or Euros. Basically, anexchange is where buyers and sellers conduct their business."Crypto-currencies have the potential to transform fundamental aspects of industry and society and make aconsiderable difference to the activities of government bodies and policy-making. They are perhaps the truest formof digital economy technology that has yet emerged - sitting at the crossroads of technology, economics, socialsciences and business - where cryptography has managed to disrupt our established practices and notions of trust,identity and value. "Exchanges come in a few flavours and the company is exploring the following structures:-Trading Platforms - These are websites that connect buyers and sellers and take a fee from each transaction.Direct Trading - These platforms offer direct person to person trading where individuals from differentcountries can exchange currency. Direct trading exchanges don't have a fixed market price, instead, each seller setstheir own exchange rate.Brokers - These are websites that anyone can visit to buy cryptocurrencies at a price set by the broker.Cryptocurrency brokers are similar to foreign exchange dealers.The company has rented traditional office space in a small building, but expects the world to know it from itswebsite and online presence in all its various forms e.g. blogs and social media.Whatever its final form, MGMT aCash Inc. will be a user centric online service, and by positioning itself as the hub inan emerging infrastructure, hopes to become the de facto exchange for several cryptocurrencies.

Embarking on the dynamic landscape of cryptocurrency, the case unfolds at MGMT eCash Inc., where I…

Requirement You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms 1. Request information from THREE other departments (See table above) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output) The type of outputs are: Projection, Query respnses Special Reports decision analyses Summary and Exceptions report Detailed report, List Example of answer layout a)Department- Research Science & Analytics (R&D) Type of output: Special Reports (Decision Analysis): As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives. Contents of the Report: Market Trends and Historical Data: The report should include a detailed analysis of the historical performance of various cryptocurrencies in our trading platform over the last few years. This data will help us identify patterns, seasonality, and trends in the cryptocurrency market, enabling us to anticipate market movements. Future Projections: We need insights into where the cryptocurrency market is heading. The report should offer projections for the next year, considering factors like regulatory changes, technology developments, and global economic conditions. These projections will help us align our marketing strategies with potential market shifts. Emerging Technologies and Trends: In addition, we require information on any emerging technologies or trends within the cryptocurrency industry. This includes details about new blockchain technologies, innovative use cases, and potential disruptors. This knowledge will allow us to adapt and offer new features or cryptocurrencies on our platform. Competitor Analysis: The report should also cover an analysis of our key competitors in the cryptocurrency exchange sector. Insights into their strategies, user engagement techniques, and unique offerings can guide our competitive positioning. A comprehensive special report from the R&D department will assist us in making data-driven marketing decisions, optimizing user engagement strategies, and ensuring that our platform remains at the forefront of industry trends. Please note that content should apply to the department. Therefore please change the content to suit the department.