Required: a. What is the anticipated level of profits for the expected sales volumes? b. Assuming that the product mix is the same at the break-even point, compute the break-even point in number of customers. c. As a result of recently changed economic conditions, the marketing director at OLI expects many fewer customers for the Intense offering and also a shift from Group classes to Individual Instruction. The current thinking at OLI is that there will be the same total number of customers, but the mix will change to about 5 Group, 4 Individual, and 1 Intense customer for every 10 customers that sign up for a course. Assuming that this revised product mix is the same at the break-even point, compute the break-even point in number of customers under these new expectations.
Required: a. What is the anticipated level of profits for the expected sales volumes? b. Assuming that the product mix is the same at the break-even point, compute the break-even point in number of customers. c. As a result of recently changed economic conditions, the marketing director at OLI expects many fewer customers for the Intense offering and also a shift from Group classes to Individual Instruction. The current thinking at OLI is that there will be the same total number of customers, but the mix will change to about 5 Group, 4 Individual, and 1 Intense customer for every 10 customers that sign up for a course. Assuming that this revised product mix is the same at the break-even point, compute the break-even point in number of customers under these new expectations.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
Related questions
Question
![Orion Languages, Incorporated (OLI) offers conversational Instruction in several languages. Customers can choose from three
approaches: Group, Individual, or Intense. Group customers meet as a part of a class at scheduled times. Individual customers receive
one-on-one Instruction over the same time frame as a group class, but at times most convenient for them, Intense customers receive
focused, Individual Instruction over two weeks; this approach is often chosen by executives who are relocating to offices located in
countries where a new (to the executive) language is spoken. The courses have the following characteristics:
Group
$ 334
$ 84
782
Individual
$ 2,534
$ 1,534
234
Price charged per customer
Variable cost per customer
Expected customers per year
The total fixed costs per year for the company are $609,000.
Intense
$ 5,085
$ 3,335
234
Required:
a. What is the anticipated level of profits for the expected sales volumes?
b. Assuming that the product mix is the same at the break-even point, compute the break-even point in number of customers.
c. As a result of recently changed economic conditions, the marketing director at OLI expects many fewer customers for the Intense
offering and also a shift from Group classes to Individual instruction. The current thinking at OLI is that there will be the same total
number of customers, but the mix will change to about 5 Group, 4 Individual, and 1 Intense customer for every 10 customers that
sign up for a course. Assuming that this revised product mix is the same at the break-even point, compute the break-even point in
number of customers under these new expectations.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F9e14e833-b473-4144-adde-e217b311654e%2F1bd7d7c3-1138-47ca-9aac-3e15832b7603%2Fkdtjrp_processed.png&w=3840&q=75)
Transcribed Image Text:Orion Languages, Incorporated (OLI) offers conversational Instruction in several languages. Customers can choose from three
approaches: Group, Individual, or Intense. Group customers meet as a part of a class at scheduled times. Individual customers receive
one-on-one Instruction over the same time frame as a group class, but at times most convenient for them, Intense customers receive
focused, Individual Instruction over two weeks; this approach is often chosen by executives who are relocating to offices located in
countries where a new (to the executive) language is spoken. The courses have the following characteristics:
Group
$ 334
$ 84
782
Individual
$ 2,534
$ 1,534
234
Price charged per customer
Variable cost per customer
Expected customers per year
The total fixed costs per year for the company are $609,000.
Intense
$ 5,085
$ 3,335
234
Required:
a. What is the anticipated level of profits for the expected sales volumes?
b. Assuming that the product mix is the same at the break-even point, compute the break-even point in number of customers.
c. As a result of recently changed economic conditions, the marketing director at OLI expects many fewer customers for the Intense
offering and also a shift from Group classes to Individual instruction. The current thinking at OLI is that there will be the same total
number of customers, but the mix will change to about 5 Group, 4 Individual, and 1 Intense customer for every 10 customers that
sign up for a course. Assuming that this revised product mix is the same at the break-even point, compute the break-even point in
number of customers under these new expectations.
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