Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Refer to the section on the Product Life Cycle. For each of the four stages of the Product Life Cycle, identify a product in the market that you think may be in that stage right now. Explain your reasoning for each product stage.

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Talking about the product life cycle then, it is the life cycle through the which each of the product goes through and achieve its success. It is the phase where all the product undergo and gives profitability to the organisation by giving extreme benefits to the people. Foe example, LED LAMPS.

Introduction stage is the stage at whihc the product is introduced in the market where the cost to the company is huge as company has invested huge money in the manufacturing  and its promotion purposes. The revenue at this stage is vwry less to the company.

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