Read the situation below and answer ALL the following questions. You are the Manager of 888Venture Enterprise, a well-known housing developer. The Covid- 19 pandemic has significantly affected your company's performance. Due to the various new Standard Operating System (SOP) introduced by the government such as limited working hours, reduce in man power and etc, many of your projects have been delayed. This has created dissatisfaction among your clients. To make matters worse, your company has decided to cancel the promotional gifts which include 70-inch smart television, a refrigerator, 3 units of air conditioner as well as cash back worth RM10,000. It is your responsibility to inform your buyers about the situation and action that will have to be taken. Plan your message. a. What is the purpose of your message? Answer: b. Identify secondary and tertiary audience?
Read the situation below and answer ALL the following questions. You are the Manager of 888Venture Enterprise, a well-known housing developer. The Covid- 19 pandemic has significantly affected your company's performance. Due to the various new Standard Operating System (SOP) introduced by the government such as limited working hours, reduce in man power and etc, many of your projects have been delayed. This has created dissatisfaction among your clients. To make matters worse, your company has decided to cancel the promotional gifts which include 70-inch smart television, a refrigerator, 3 units of air conditioner as well as cash back worth RM10,000. It is your responsibility to inform your buyers about the situation and action that will have to be taken. Plan your message. a. What is the purpose of your message? Answer: b. Identify secondary and tertiary audience?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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