Ratio analysis of a company’s performance as shown in its profit and loss account may show a decline in profit margin (gross profit as a percentage of sales revenue) compared with the previous period. Required: Give five possible reasons for a decline in gross profit as a percentage of sales revenue from one year to the next, briefly explaining for each why it has the effect of reducing
Ratio analysis of a company’s performance as shown in its profit and loss account may show a decline in profit margin (gross profit as a percentage of sales revenue) compared with the previous period. Required: Give five possible reasons for a decline in gross profit as a percentage of sales revenue from one year to the next, briefly explaining for each why it has the effect of reducing
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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- Ratio analysis of a company’s performance as shown in its
profit and loss account may show a decline in profit margin (gross profit as a percentage of sales revenue) compared with the previous period.
Required:
- Give five possible reasons for a decline in gross profit as a percentage of sales revenue from one year to the next, briefly explaining for each why it has the effect of reducing the percentage.
Note: You are not required to consider factors, which reduce gross profit itself, only those that reduce the gross profit percentage of sales.
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