Questions 1. Discuss how you can improve the way the current functional structure operates so it speeds website development. 2. Discuss the pros and cons of moving to a (a) multidivisional, (b) matrix, and (c) product team structure to reduce website development time. 3. Which of these structures do you think is most appropriate, and why? 4. What kind of culture would you help create to make the company's structure work more effectively?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Be the Manager (LO10-1, 10-3, 10-5)
ll
Speeding Up Website Design
gs
problem-it is not allowing employees to develop websites
fast enough to satisfy customers' demands. They want you
to design a better structure.
Mou have been hired by a website design, production,
and hosting company whose new animated website
desians are attracting a lot of attention and many customers.
Currently, employees are organized into different functions
Such as hardware, software design, graphic art, and website
hosting, as well as functions such as marketing and human
resources. Each function takes its turn to work on a new
ics.
sure
Questions
- he
1. Discuss how you can improve the way the current
functional structure operates so it speeds website
into
von-
development.
nics
project from initial customer request to final online website
hosting.
The problem the company is experiencing is that it typi-
cally takes one year from the initial idea stage to the time a
2. Discuss the pros and cons of moving to a (a)
at he
multidivisional, (b) matrix, and (c) product team
ying
structure to reduce website development time.
of his
3. Which of these structures do you think is most
appropriate, and why?
website is up and running; the company wants to shorten
this time by half to protect and expand its market niche. In
king to other managers, you discover that they believe the
company's current functional structure is the source of the
alled
4. What kind of culture would you help create to make the
company's structure work more effectively?
struc-
Transcribed Image Text:Be the Manager (LO10-1, 10-3, 10-5) ll Speeding Up Website Design gs problem-it is not allowing employees to develop websites fast enough to satisfy customers' demands. They want you to design a better structure. Mou have been hired by a website design, production, and hosting company whose new animated website desians are attracting a lot of attention and many customers. Currently, employees are organized into different functions Such as hardware, software design, graphic art, and website hosting, as well as functions such as marketing and human resources. Each function takes its turn to work on a new ics. sure Questions - he 1. Discuss how you can improve the way the current functional structure operates so it speeds website into von- development. nics project from initial customer request to final online website hosting. The problem the company is experiencing is that it typi- cally takes one year from the initial idea stage to the time a 2. Discuss the pros and cons of moving to a (a) at he multidivisional, (b) matrix, and (c) product team ying structure to reduce website development time. of his 3. Which of these structures do you think is most appropriate, and why? website is up and running; the company wants to shorten this time by half to protect and expand its market niche. In king to other managers, you discover that they believe the company's current functional structure is the source of the alled 4. What kind of culture would you help create to make the company's structure work more effectively? struc-
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