2. If the NCAA licenses O'Bannon's image for (hypothetically) $1 million dollars and UCLA awards O'Bannon a 4-year full cost of attendance scholarship for (hypothetically) $200,000, is that sufficient "alternate" compensation? Why or why not? 3. Stakeholder theory: The NCAA has 24 different sports, many with both men's and women's teams. Only a handful of those sports-predominantly football and men's basketball-contribute to the NCAA revenue in a meaningful way. What is at stake for all athletes if the NCAA decided to compensate its athletes beyond the cost of attendance of college? How can the revenue be shared fairly?

2. If the NCAA licenses O'Bannon's image for (hypothetically) $1 million dollars and UCLA awards O'Bannon a 4-year full cost of attendance scholarship for (hypothetically) $200,000, is that sufficient "alternate" compensation? Why or why not? 3. Stakeholder theory: The NCAA has 24 different sports, many with both men's and women's teams. Only a handful of those sports-predominantly football and men's basketball-contribute to the NCAA revenue in a meaningful way. What is at stake for all athletes if the NCAA decided to compensate its athletes beyond the cost of attendance of college? How can the revenue be shared fairly?

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter16: Mastering Financial Management

Section: Chapter Questions

Problem 1DQ

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