Question: Do you think that the responsibility for marketing lie entirely in the hands of the CMO? What about smaller organizations that have limited or no marketing specializations? How will marketing be managed then?

Question: Do you think that the responsibility for marketing lie entirely in the hands of the CMO? What about smaller organizations that have limited or no marketing specializations? How will marketing be managed then?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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