Question: Do you think that the responsibility for marketing lie entirely in the hands of the CMO? What about smaller organizations that have limited or no marketing specializations? How will marketing be managed then?
Question: Do you think that the responsibility for marketing lie entirely in the hands of the CMO? What about smaller organizations that have limited or no marketing specializations? How will marketing be managed then?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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lie entirely in the hands of the CMO? What about smaller
organizations that have limited or no marketing
specializations? How will marketing be managed then?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F7b9873da-0f7b-415b-b4b5-0ab387a9b3ab%2Fcba088e0-83ef-4df4-91ef-2930710ab12e%2Fe9h749w_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Question: Do you think that the responsibility for marketing
lie entirely in the hands of the CMO? What about smaller
organizations that have limited or no marketing
specializations? How will marketing be managed then?
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