Tesla Motors
Tesla, Inc. is an American electric vehicle and clean energy company based in Austin, Texas, United States. Tesla designs and manufactures electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services
Tesla ‘s ad campaigns have been acclaimed all through. One of the early T.V. advertisements from Tesla Motors is being described as follows:
The camera looks through the windshield of a car travelling on a dark snow-covered, country road. Heavy loads of fresh snow bend down pine and fir branches. No announcer’s voice is heard, the only sound is that of an engine prosaically purring along. In shot after shot the headlights illuminate the falling snow ahead, piling up deeper on the winding, climbing, untracked road.
Who is driving and where ? What errand has taken him out on such a night ? Finally the headlights swing off by a large dark building and are switched off. A high door opens and a powerful snowplow rolls past as the announcer’s voice begins “Have you ever wondered how the man who drives the snowplow drives to the snowplow ? This one drives a Tesla. So you can stop wondering.”
Question:
Discuss different advertising appeals and strategies used by Tesla in its advertising campaign.
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