Question 7 According to the Boston Consulting Group approach, provides a measure of market attractiveness. O market growth rate O relative market share O product design O market segmentation O market penetration Question 8 The pharmaceuticals division of Astra Zeneca holds low market share in a high-growth market. According to BCG matrix, the pharmaceuticals division of Astra Zeneca can be classified as a O question mark O bear O star O dog O cash cow Question 9 Mc Donalds has recently changed its packaging to greener, more environmentally friendly packaging becau increasing environmental concern shown by consumers. How would this change to greener packaging be classified in a SWOT analysis? O weakness O opportunity strength O barrier to entry O threat

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Question 7
2 pts
According to the Boston Consulting Group approach,
provides a measure of market attractiveness.
O market growth rate
O relative market share
product design
O market segmentation
O market penetration
Question 8
2 pts
The pharmaceuticals division of Astra Zeneca holds low market share in a high-growth market. According to the
BCG matrix, the pharmaceuticals division of Astra Zeneca can be classified as a
O question mark
O bear
O star
O dog
O cash cow
2 pt
Question 9
Mc Donalds has recently changed its packaging to greener, more environmentally friendly packaging because of
increasing environmental concern shown by consumers. How would this change to greener packaging be
classified in a SWOT analysis?
O weakness
O opportunity
O strength
O barrier to entry
O threat
Transcribed Image Text:Question 7 2 pts According to the Boston Consulting Group approach, provides a measure of market attractiveness. O market growth rate O relative market share product design O market segmentation O market penetration Question 8 2 pts The pharmaceuticals division of Astra Zeneca holds low market share in a high-growth market. According to the BCG matrix, the pharmaceuticals division of Astra Zeneca can be classified as a O question mark O bear O star O dog O cash cow 2 pt Question 9 Mc Donalds has recently changed its packaging to greener, more environmentally friendly packaging because of increasing environmental concern shown by consumers. How would this change to greener packaging be classified in a SWOT analysis? O weakness O opportunity O strength O barrier to entry O threat
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