Moving to another question will save this response.Question 52Value-based pricing first assess customer needs and value perceptions and then designs a product that delivers the desired value.O TrueO FalseA Moving to another question will save this response.

Value based pricing is a technique or a pricing strategy followed by the marketers or organization…

Answered: Question 52

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question B1: Simply Storage is a large storage business operating in several major cities in the UK. It runs the firm as a franchise. The parent company uses a centralised organisational structure. All franchises have to use exactly the same procedures. Each franchise is run by self-employed owners/managers who provide the warehouse space, either by owning it or renting it. The owners of each franchise are also responsible for developing their individual businesses and increasing turnover. The most successful franchise owners have built up very profitable businesses over the years. Simply Storage does not give any incentives to its warehouse staff. They are paid an hourly rate and there is never any overtime. The opportunities for promotion are very limited as on average a franchise only employs four staff. There is high staff turnover as many staff stay a few months then move on. a) Explain two ways in which the centralised organisational procedures might affect the way in…
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