These are not graded questions as they are revision questions from my textbook Question 4You are selling two goods, 1 and 2, in a market consisting of three consumers with thefollowing reservation prices:Reservation Price (Rands)ConsumerGood 1Good 2Abby40120Bella8080Carla12040The unit cost of each product is R50.4.1Compute the optimal prices and profits for each of the following scenarios:(a) the goods are sold separately(b) pure bundling(c) mixed bundling.4.2Which strategy would be most profitable? Explain why.

The market has three customers, each having a different reservation price (shown in the table…

Answered: Question 4 You are selling two goods, 1…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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One of the risks that might occur from weaknesses in requirement procedures is creeping user requirements. What steps may be taken to lessen this risk?
How would you manually write a mathematical model this?
A significant question that faces all analysts is how much effort to expend studying and documenting the existing system (if one exists). Excess attention to an existing system can consume considerable time and can result in simply updating that system with newer technology. As a result, no matter how inefficient the current system is, system developers simply reimplement the procedures that are already in place. On the other hand, if a new system inherits many or all of the requirements of an existing system, then an analyst risks missing important requirements through insufficient study of the existing system. To minimize both risks, analysts must balance the review of current business functions with discovery of new system requirements. It is still critical to have a complete correct set of system requirements, but in today’s fast-paced world, there is no time or money to review all the old systems and document all the inefficient procedures. In fact, in today’s development…
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Your company wants to replicate its travel expense management process from paper-based to an electronic process. In the current process, an employee wishing to travel would simply complete a travel notification form and send to his/her supervisor, and keep a copy. There is no requirement for the supervisor to approve the form prior to the employee travel. At the end of the travel, the employee attaches his/her travel expense receipts to his/her copy of the travel notification form and submits to the supervisor for approval. For this project, the company has indicated that it does not plan to change any aspect of the paper-based travel expense management process, at least initially, even though not doing so could expose the company to various types of risks. You have been appointed the project manager for this project, and one of your responsibilities is to assess the risks associated with replicating the paper-based travel expense management process without introducing any new controls…
One of the risks that might occur from weaknesses in requirement procedures is creeping user requirements. What steps may be taken to lessen this risk?
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Which of these changes will serve to break order synchronization?
Read the scenario and then, using the table (if you prefer) , tell us the pros and cons for each of the options (A,B,&C) from both the customer and salesperson's perspective while considering the circumstances. Pros - Customer & Salesperson Perspective Cons - Customer & Salesperson Perspective option A Customer: Salesperson: Customer: Salesperson: Option B Customer: Salesperson: Customer: Salesperson: Option C Customer: Salesperson: Customer: Salesperson:

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