Homework Help is Here – Start Your Trial Now!
Business
Marketing
QUESTION 1 a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevant example for each strategy.

QUESTION 1 a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevant example for each strategy.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

Answer this

Answer all the questions. QUESTION 1 a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevant example for each strategy. b. Name and briefly explain the THREE (3) defensive strategies. Provide ONE (1) relevant example for each strategy. EXAMPLE ОBJЕCTIVE (Identify a good objectives and what type of objective) SAMSUNG ELECTRONICS ANNOUNCED ITS GOALS TITLED: "VISION 2020: BY 2020, IT PLANS TO ACHIEVE $400 BILLION IN SALES, BECOMING FIRST IN THE GLOBAL IT INDUSTRY AND GROWING INTO TOP 10 GLOBAL COMPANY' -is this a good/ well written objective? DISCOUNT RETAILER DOLLAR GENERAL ANNOUNCED ITS PLAN TO DEMONSTRATE SALES GROWTH OF 7 PERCENT TO 10 PERCENT IN 2019 WITH EARNING PER SHARE TO INCREASE BY 10 PERCENT TO 15 PERCENT. UNITED NATIONS WORLD FOOD PROGRAMS GOAL IS TO ENSURE THAT NO CHILD GOES TO BED HUNGRY. EXAMPLE CORPORATE STRATEGY (identify the corporate strategy used by these examples) SIME DARBY BOUGHT OVER UNITED MALAYAN BANKING CORPORATION (UMBC) AND BECOME KNOW AS SIME DARBY BANK. IN 1999, SIME DARBY BANK MERGED WITH RHB BANK. WALMART PLAN TO BUILD A DAIRY PROCESSING PLANT IN INDIANA TO SUPPLY PRIVATE LABEL MILK TO HUNDREDS OF ITS STORES AT A LOWER COST THAN PURCHASING MILK FROM OUTSIDE SUPPLIER. APPLES HAS MORE THAN 400 RETAIL STORES WORLDWIDE TO DISTRIBUTE ITS PRODUCTS. NMC HEALTHCARE WHICH IS BASED IN UAE ACQUIRED AL ZAHRA HOSPITAL IN SHARJAH. GOOGLE HAS ACQUIRED A NUMBER OF BUSINESSES INCLUDING YOUTUBE, DOUBLECLICK, NEST AND MOTOROLA MOBILITY. TESCO DECIDES TO SELL ITS PORTFOLIO OF 129 STORES IN JAPAN AFTER FAILING TO BUILD A SUCCESSFUL PRESENCE IN AHIGHLY COMPETITIVE MARKET. EXAMPLE COMPETITIVE STRATEGY (identify the competitive strategy used by these companies) PORSCHE AUTOMOBILES COMPANY RALPH LAUREN POLO CLOTHING HYUNDAI AUTOMOBILES COMPANY AIR ASIA COMPANY IKEA
Transcribed Image Text:Answer all the questions. QUESTION 1 a. According to Michael Porter, strategies allow organizations to gain competitive advantage from three different bases: cost leadership, differentiation, and focus. Discuss Type 1 and Type 2 cost leadership strategies and provide ONE (1) relevant example for each strategy. b. Name and briefly explain the THREE (3) defensive strategies. Provide ONE (1) relevant example for each strategy. EXAMPLE ОBJЕCTIVE (Identify a good objectives and what type of objective) SAMSUNG ELECTRONICS ANNOUNCED ITS GOALS TITLED: "VISION 2020: BY 2020, IT PLANS TO ACHIEVE $400 BILLION IN SALES, BECOMING FIRST IN THE GLOBAL IT INDUSTRY AND GROWING INTO TOP 10 GLOBAL COMPANY' -is this a good/ well written objective? DISCOUNT RETAILER DOLLAR GENERAL ANNOUNCED ITS PLAN TO DEMONSTRATE SALES GROWTH OF 7 PERCENT TO 10 PERCENT IN 2019 WITH EARNING PER SHARE TO INCREASE BY 10 PERCENT TO 15 PERCENT. UNITED NATIONS WORLD FOOD PROGRAMS GOAL IS TO ENSURE THAT NO CHILD GOES TO BED HUNGRY. EXAMPLE CORPORATE STRATEGY (identify the corporate strategy used by these examples) SIME DARBY BOUGHT OVER UNITED MALAYAN BANKING CORPORATION (UMBC) AND BECOME KNOW AS SIME DARBY BANK. IN 1999, SIME DARBY BANK MERGED WITH RHB BANK. WALMART PLAN TO BUILD A DAIRY PROCESSING PLANT IN INDIANA TO SUPPLY PRIVATE LABEL MILK TO HUNDREDS OF ITS STORES AT A LOWER COST THAN PURCHASING MILK FROM OUTSIDE SUPPLIER. APPLES HAS MORE THAN 400 RETAIL STORES WORLDWIDE TO DISTRIBUTE ITS PRODUCTS. NMC HEALTHCARE WHICH IS BASED IN UAE ACQUIRED AL ZAHRA HOSPITAL IN SHARJAH. GOOGLE HAS ACQUIRED A NUMBER OF BUSINESSES INCLUDING YOUTUBE, DOUBLECLICK, NEST AND MOTOROLA MOBILITY. TESCO DECIDES TO SELL ITS PORTFOLIO OF 129 STORES IN JAPAN AFTER FAILING TO BUILD A SUCCESSFUL PRESENCE IN AHIGHLY COMPETITIVE MARKET. EXAMPLE COMPETITIVE STRATEGY (identify the competitive strategy used by these companies) PORSCHE AUTOMOBILES COMPANY RALPH LAUREN POLO CLOTHING HYUNDAI AUTOMOBILES COMPANY AIR ASIA COMPANY IKEA
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Knowledge Booster
Interactive marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS