question 1 A bilateral contract is formed by the exchange of a promise for Question 1 options:   A)  action.   B)  performance.   C)  a return promise.   D)  a counter offer. Question 2 The purpose of quasi contract is to: Question 2 options:   A)  enforce promises.   B)  require action.   C)  prevent unjust enrichment.   D)  enforce negotiations. Question 3  Joe hears a cry for help.  He responds and finds a person in distress crying, "Save me, I can pay you!"  This cry for help is a: Question 3 options:   A)  valid offer if Joe performs the rescue.   B)  is not a valid offer because it was not sincere.   C)  valid offer because society encourages rescues.   D)  is not a valid offer - it is an excited utterance.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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question 1

A bilateral contract is formed by the exchange of a promise for

Question 1 options:

 

A) 

action.

 

B) 

performance.

 

C) 

a return promise.

 

D) 

a counter offer.

Question 2

The purpose of quasi contract is to:

Question 2 options:

 

A) 

enforce promises.

 

B) 

require action.

 

C) 

prevent unjust enrichment.

 

D) 

enforce negotiations.

Question 3 

Joe hears a cry for help.  He responds and finds a person in distress crying, "Save me, I can pay you!"  This cry for help is a:

Question 3 options:

 

A) 

valid offer if Joe performs the rescue.

 

B) 

is not a valid offer because it was not sincere.

 

C) 

valid offer because society encourages rescues.

 

D) 

is not a valid offer - it is an excited utterance.

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