Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q28
Which of these is an example of a company that
implements a matrix structure?
A company with 5 project managers and
а.
each manager has his own project team.
O b. A small company with 3 managers for
different functions
Ос.
A new company which has six functional
areas
O d. A centralized company with a General
Manager who directly supervises all
projects
Transcribed Image Text:Which of these is an example of a company that implements a matrix structure? A company with 5 project managers and а. each manager has his own project team. O b. A small company with 3 managers for different functions Ос. A new company which has six functional areas O d. A centralized company with a General Manager who directly supervises all projects
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