Q.21 Why do we need to approach customers problems through a 6 Digital Transformation Theme approach? 1. It helps to offer People/Process/Technology challenges from customers as bundled services to drive business transformation It is a marketing strategy to differentiate from others Digital technologies can be easily bundled under 6 Themes None of the above Q.22 Application modernization' falls under which Digital Transformation theme? 1. Intelligent Core Digital Insights Digital Customer None of the above Q.23 Cloud migration strategy' falls under which Digital Transformation theme? Intelligent Core 2 Strategy \& Design Digital Customer None of the above Q.24 "Digital Customer" theme does not include the following sub-area... Design Engage 3 Empower Enable None of the above.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Q.21 Why do we need to approach customers problems through a 6 Digital Transformation Theme approach? 1. It helps to offer People/Process/Technology challenges from customers as bundled services to drive business transformation It is a marketing strategy to differentiate from others Digital technologies can be easily bundled under 6 Themes None of the above Q.22 Application modernization' falls under which Digital Transformation theme? 1. Intelligent Core Digital Insights Digital Customer None of the above Q.23 Cloud migration strategy' falls under which Digital Transformation theme? Intelligent Core 2 Strategy \& Design Digital Customer None of the above Q.24 "Digital Customer" theme does not include the following sub-area... Design Engage 3 Empower Enable None of the above.

 

 

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