Q No 1: You want your manager to buy a new software that will help your work and you're trying to choose between two options. The first is more expensive, but has better reviews and the second has fewer features, but is within budget. Which one would you recommend and why?

Q: Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable…

A: The consumer buying process helps in determining the behavior of consumers in different phases and…

Q: The barrier to entry that helps reduce the threat of new entrants for an incumbent firm using a…

A: The budding companies need to analyze several factors before entering the market and develop the…

Q: The marketing mix (7P’s) in relation to the business opportunity. What can you say about that lesson…

A: Once companies created the promotional campaign, one should use the Seven P Formulation to analyse…

Q: Roberto is selling his house. His neighborhood is experiencing a strong seller's market. What can…

A: The objective of the question is to understand what Roberto can expect in a strong seller's market…

Q: Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a…

A: compensation technique helps in overcoming objections raised by the customer, The company should…

Q: Which statement is accurate when comparing virtualization products such as VMware and Hyper-V?…

A: Introduction:Virtualization products such as VMware and Hyper-V are widely used in the IT industry…

Q: Rivalry among competing sellers grows in intensity when   A) rivals have similar strategies and…

A: Porter's five forces are the model that is used for the identification and analysis of the five…

Q: With an overall cost of goods totaling $64,000 and sales of $181,000, what is the food cost…

A: Food cost percentage is a proportionate measurement between total inventory cost and  total sales.…

Q: Figure 10-1 above represents the stages of the product life cycle. What does the section of the…

A: The product life cycle deals with marketing and product management defining the stages a product…

Q: In this module, the product life cycle was defined as a concept that explains how products go…

A: The product life cycle consists of several stages through which a product goes in its entire life.…

Q: Which business model sells goods or services to buyers who then resell or use them for business…

A: Trade can be explained as the activity of selling goods, purchasing goods, services, assets,…

Q: Multiple choice: 12. The philosophy of zero defects is A. unrealistic B. the result of Deming's…

A: Lean production is described as a management approach that emphasizes on the reduction of waste and…

Q: How can a good CRM system increase profits for a company? Give an example (e.g. hoteh, or retailer,…

A: Customer relationship management can be explained as the combination of various practices,…

Q: "MY BUYER PERSONA" In this activity, you are going to create a BUYER PERSONA for Apple Inc. A buyer…

A: Apple inc. is one of the most recognizable brand with presence in more than 175 counties. The main…

Q: How would you expect seasonal fluctuations in demand to affect a rental company’s decisions about…

A: The term fluctuating demand denotes a situation where the demand forecast change frequently. These…

Q: 18. How would the buyer use the three stages of supplier selection to determine if they will…

A: The three steps of supplier selection, Survey, Inquiry, and Evaluation stage, can be used to…

Q: An organization can reduce the risk of being dependent on a single product by? a) Diversifying b)…

A: Risk can be defined as the possibility of any type of loss or injury. Business risk can be defined…

Q: Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for…

A: Subject: Boost Your Customer Relationships with Cutting-Edge CRM SolutionsDear [Customer's Name],I…

Q: Which of the following is the LEAST important concern for an MNE implementing a differentiation​…

A: A differentiation strategy is something that is implemented by MNEs for the production of a unique…

Q: 3. When considering customer satisfaction, the relationship between the consumer's the product's is…

A: Every company tries to build and retain its customers. The longer it can retain them the  higher…

Q: You should choose vendor ▼   Donna Inc. Either Kay Corp. or Donna Inc. Kay Corp. ​, with a weighted…

A: Given, K means Kay corp and D means Donna Each attribute is given with its weight for each table.…

Q: Cost:1-Low cost operationsQuality:2-Top quality3-Consistent qualityTime:4-Delivery speed5-On time…

A: Benchmarking:Benchmarking is the technique that helps to measure the performance of the firm by…

Q: Choose a company that markets computer products over the Internet (for example, through a web…

A: Marketing is the aspect related to the functional area of an organization that specifies the…

Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.