Q 7. “With the advent of various social media platforms and ever increasing number of internet users, role and influence of opinion leaders is increasing day by day. Many brands are running to close deals with these influencers to promote their products. On the other hand the Covid-19 pandemic has further boosted the usage of social media and hence the importance of social media influencers." In view of above statement do you feel a premium, lifestyle clothing brands like Raymonds and Burberry should go for promotion through social media influencers?

Q 7. “With the advent of various social media platforms and ever increasing number of internet users, role and influence of opinion leaders is increasing day by day. Many brands are running to close deals with these influencers to promote their products. On the other hand the Covid-19 pandemic has further boosted the usage of social media and hence the importance of social media influencers." In view of above statement do you feel a premium, lifestyle clothing brands like Raymonds and Burberry should go for promotion through social media influencers?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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