Q-1 Suppose you are aBrand manager of DUNKIN DONUT and you have been assign to perform following task   Make THREE advertising strategies using any three different appeals. Give 3 creative ideas to execute these strategies. Share appropriate media you will use to promote.

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.