-Purchase decisions in the corporate market differ in many ways from purchasing decisions made in the consumer market. A purchase in the corporate market is often carried out as a process consisting of several steps, which involves several different individuals who must jointly come to a decision. The course book describes how the individuals who are part of a decision-making unit assumes different roles during the buying process: initiator, users, influencers, decision makers, buyers, gatekeepers (Initiators, Users, Influencers, Deciders, Buyers, Gatekeepers). Which statement below does NOT agree with a decision-making entity? choose an alternative A) The selling company should try to identify the different individuals in a decision making unit and adapt their message to them and their specific needs. B) The same individual always takes on the same role in a decision-making unit, regardless of the type of purchasing decision. C) It can be difficult for a selling company to identify all the individuals involved in a decision making process unit D) A decision-making unit may vary in size and composition depending on the type of purchasing decision
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
-Purchase decisions in the corporate market differ in many ways from purchasing decisions made in the consumer market.
A purchase in the corporate market is often carried out as a process consisting of several steps, which involves several
different individuals who must jointly come to a decision. The course book describes how the individuals who are part of
a decision-making unit assumes different roles during the buying process: initiator,
users, influencers, decision makers, buyers, gatekeepers (Initiators, Users, Influencers, Deciders, Buyers,
Gatekeepers). Which statement below does NOT agree with a decision-making entity?
choose an alternative
A) The selling company should try to identify the different individuals in a decision making unit and adapt
their message to them and their specific needs.
B) The same individual always takes on the same role in a decision-making unit, regardless of the type of purchasing decision.
C) It can be difficult for a selling company to identify all the individuals involved in a decision making process
unit
D) A decision-making unit may vary in size and composition depending on the type of purchasing decision
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