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PUGH MATRIX 1. This is your homework for this week. This is done by individually. 2. Create a PUGH MATRIX on this question: "Which delivery app (food, grocery or parcels - please decide one category for delivery only) is best based on your experience so far?" e.g. Grab, Foodpanda, Lalamove, etc. Choose at least five (5) alternatives or options and choose your own baseline or standard from the alternatives chosen. 3. Define at least five (5) criteria for choosing the best delivery app and assign weights.

PUGH MATRIX 1. This is your homework for this week. This is done by individually. 2. Create a PUGH MATRIX on this question: "Which delivery app (food, grocery or parcels - please decide one category for delivery only) is best based on your experience so far?" e.g. Grab, Foodpanda, Lalamove, etc. Choose at least five (5) alternatives or options and choose your own baseline or standard from the alternatives chosen. 3. Define at least five (5) criteria for choosing the best delivery app and assign weights.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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PUGH MATRIX 1. This is your homework for this week. This is done by individually. 2. Create a PUGH MATRIX on this question: "Which delivery app (food, grocery or parcels - please decide one category for delivery only) is best based on your experience so far?" e.g. Grab, Foodpanda, Lalamove, etc. Choose at least five (5) alternatives or options and choose your own baseline or standard from the alternatives chosen. 3. Define at least five (5) criteria for choosing the best delivery app and assign weights.
Transcribed Image Text:PUGH MATRIX 1. This is your homework for this week. This is done by individually. 2. Create a PUGH MATRIX on this question: "Which delivery app (food, grocery or parcels - please decide one category for delivery only) is best based on your experience so far?" e.g. Grab, Foodpanda, Lalamove, etc. Choose at least five (5) alternatives or options and choose your own baseline or standard from the alternatives chosen. 3. Define at least five (5) criteria for choosing the best delivery app and assign weights.
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