Provide a summary on the impact of social media on customer booking reservations at Sandals Resorts in Jamaica using Technology Acceptance Model, social influence theory and the Trust based model. Also include what’s already known about social media on customers booking reservations and what previous research has been done. Conclude with the major findings or implications.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter17: Organizational Planning And Controlling
Section17.5: Formal Organizational Planning In Practice
Problem 2Q: What security risks would a company need to consider when utilizing smartphone apps for work?
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Provide a summary on the impact of social media on customer booking reservations at Sandals Resorts in Jamaica using Technology Acceptance Model, social influence theory and the Trust based model.

Also include what’s already known about social media on customers booking reservations and what previous research has been done.

Conclude with the major findings or implications.

 

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