Answered: Provide a sample of a SWOT analysis

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Provide a sample of a SWOT analysis

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Step 1

SWOT analysis (strengths, weaknesses, opportunities, and threats) is a framework for assessing a brand's reputation and developing strategic plans. Internally and externally elements, and also existing and future possibilities, are all evaluated in a SWOT analysis.

A SWOT analysis is a tool for taking a real, reality, data-driven look at a company's, initiative's, or industry's weaknesses and strengths. The organisation must maintain the accuracy of the study by ignoring preconceived notions or grey zones and instead focused on real-world scenarios. It will be used as a recommendation rather than a prescription by businesses.