Product Pricing and Profit Analysis with Bottleneck Operations Hercules Steel Company produces three grades of steel: high, good, and regular grade. Each of these products (grades) has high demand in the market, and Hercules is able to sell as much as it can produce of all three. The furnace operation is a bottleneck in the process and is running at 100% of capacity. Hercules wants to improve steel operation profitability. The variable conversion cost is $12 per process hour. The fixed cost is $437,000. In addition, the cost analyst was able to determine the following information about the three products:       High Grade     Good Grade     Regular Grade Budgeted units produced 3,000   3,000   3,000   Total process hours per unit 17   15   12   Furnace hours per unit 3   5   4   Unit selling price $332   $295   $290   Direct materials cost per unit $113   $105   $98   The furnace operation is part of the total process for each of these three products. Thus, for example, 3 of the 17 hours required to process High Grade steel are associated with the furnace. 1.  Determine the unit contribution margin for each product.   Contribution Margin Per Unit High Grade $fill in the blank 1 Good Grade $fill in the blank 2 Regular Grade $fill in the blank 3 2.  Provide an analysis to determine the relative product profitability, assuming that the furnace is a bottleneck.   Contribution Margin Per Furnace Hour High Grade $fill in the blank 4 Good Grade $fill in the blank 5 Regular Grade $fill in the blank 6

FINANCIAL ACCOUNTING
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Chapter1: Financial Statements And Business Decisions
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Product Pricing and Profit Analysis with Bottleneck Operations

Hercules Steel Company produces three grades of steel: high, good, and regular grade. Each of these products (grades) has high demand in the market, and Hercules is able to sell as much as it can produce of all three. The furnace operation is a bottleneck in the process and is running at 100% of capacity. Hercules wants to improve steel operation profitability. The variable conversion cost is $12 per process hour. The fixed cost is $437,000. In addition, the cost analyst was able to determine the following information about the three products:

      High Grade     Good Grade     Regular Grade
Budgeted units produced 3,000   3,000   3,000  
Total process hours per unit 17   15   12  
Furnace hours per unit 3   5   4  
Unit selling price $332   $295   $290  
Direct materials cost per unit $113   $105   $98  

The furnace operation is part of the total process for each of these three products. Thus, for example, 3 of the 17 hours required to process High Grade steel are associated with the furnace.

1.  Determine the unit contribution margin for each product.

  Contribution Margin
Per Unit
High Grade $fill in the blank 1
Good Grade $fill in the blank 2
Regular Grade $fill in the blank 3

2.  Provide an analysis to determine the relative product profitability, assuming that the furnace is a bottleneck.

  Contribution Margin
Per Furnace Hour
High Grade $fill in the blank 4
Good Grade $fill in the blank 5
Regular Grade $fill in the blank 6
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