process of strategy evaluation and control

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.6: Measuring And Evaluating Strategic Performance
Problem 1CC: Why is performance evaluation critical in strategic planning?
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discuss the  below steps in the process of strategy evaluation and control and give example of each

  • Conducting strategic marketing audit 

  • Setting performance standards 

  • Obtaining and analysing data 

  • Evaluating the feedback data 

  • Taking the necessary corrective action 

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