process of strategy evaluation and control
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.6: Measuring And Evaluating Strategic Performance
Problem 1CC: Why is performance evaluation critical in strategic planning?
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discuss the below steps in the process of strategy evaluation and control and give example of each
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Conducting strategic marketing audit
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Setting performance standards
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Obtaining and analysing data
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Evaluating the feedback data
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Taking the necessary corrective action
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